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 Future of digital marketing in India

India, a densely populated country of 1.38 billion people and still growing rapidly, there is something created every second  for the people, so opportunity is higher online. Still there is a large population that is not shifted to digital so when that will happen there is no need to say that it will get bigger and better.

A smart phone has become very common nowadays in india.

Every small business starting from small tea shop wants maximum reach, it is not possible anymore by traditional means of marketing, so the only and last option is to get digitalised. 

When digital marketing started in india

Digital marketing started in india between the period 1996- 2005. The real growth of digital marketing started after 2005 when internet services reach the masses and people started using search engines like google and yahoo.

Why digital marketing 

For any firm marketing plays an important role in establishing a relationship between the customers and the organizations offering to the market. Marketing is the first source through which a customer comes to know about the company. If a service is promoted to to the right audience it is mostly likely that customers will buy it. 

•  User friendly : Digital marketing is a friendly tool as compared traditional mode of marketing. Marketer can use his own way to expressabout his products.

• Affordable : It is affordable and cheap as compared to the traditional modes like television, radio, printing advertisements.

• Connectivity : In present situation almost everyone uses smartphones and laptops and depend to connect with their friends and business through it so it will be a good option to market their business.

FUTURE SCOPE OF DIGITALMARKETING IN INDIA

India always has been a country where new technology is applauded and welcomed. Since the launch of digital india abhiyan has been launched the use of digital platforms has been increasing day by day. According to some research the scheme could raise the GDP to 1trillion USD by 2025. This could also help in developing new jobs, labour productivity and revenue generation of the government.

GROWTH OF DIGITAL MARKETING IN INDIA 

In the past decade several digital marketing agencies has been opened that shows its scope and it is just the beginning of its growth in india. These agencies are the real reason behind the growth of digital advertising in india.

JOBS AND SALARIES IN INDIA

Lets get to know about the digital marketing job roles and salaries. The digital marketing salary varies depending on the job role.Using the source AmbitionBox, The number of jobs available, along with the salary package is mentioned below:

• Digital marketing - 3-6 lakhs per annum

• Social media marketing - 3-7lakhs per annum

• Content marketing - 3-8 lakhs per annum

• SEO - 3-6 lakhs per annum

• SEM- 3-8 lakhs per annum

• Email marketing - 3-5.5 lakhs per annum

• Digital analyst - 3-5 lakhs per annum

GROWTH IN THE NUMBER OF USERS

The above graph shows the number of internet users in india has increased rapidly since 2015,  People utilizing the internet in 2015 were 259 million which go up to 331 million in 2017. It has been forecasted that the number internet users are to get doubled by 2022. This is because, the rate in which the country is growing in terms of everything, people will be heavily depending on the internet in the forthcoming years.

 

In the end we think the future of digital marketing is hige because of its compatabilty and vast adaptance. With all the technological and infrastructural backing the day isnt far when will be one of the pioneers of digital marketing.